In the realm of fashion, eyewear often stands as both a functional necessity and a statement of personal style. For those seeking frames that encapsulate individuality, craftsmanship, and cultural richness, KREWE emerges as a beacon of innovation and artistry. Rooted in the vibrant heart of New Orleans, KREWE redefines eyewear by infusing each design with the city’s eclectic spirit and a commitment to unparalleled quality.
A Legacy Born in the French Quarter
Founded in 2013 by New Orleans native Stirling Barrett, KREWE draws profound inspiration from the city’s dynamic culture and architectural marvels. The brand’s inception was fueled by Barrett’s vision to create eyewear that mirrors the individuality and vibrancy of New Orleans itself. Each frame is a testament to the city’s influence, from the intricate ironwork of the French Quarter to the rhythmic energy of Mardi Gras parades.
KREWE’s flagship store, nestled in a late-19th-century building on Royal Street, serves as more than a retail space; it’s a cultural hub. Designed to reflect New Orleans’ eccentricity and exuberant style, the boutique features custom eyewear displays crafted from Louisiana cypress and offers a space for locals and tourists alike to immerse themselves in the brand’s ethos.
Craftsmanship That Speaks Volumes
At the core of KREWE’s philosophy lies an unwavering dedication to craftsmanship. Each pair of glasses is handcrafted, ensuring that no two are exactly alike. Utilizing premium materials such as hand-carved Italian acetate and 24K gold-plated hardware, KREWE frames are not only visually striking but also built to last.
The lenses, constructed with CR-39, offer scratch resistance and lightweight comfort while providing 100% UVA and UVB protection. This meticulous attention to detail ensures that wearers experience both style and functionality in every pair.
Designs That Celebrate Individuality
KREWE’s designs are a celebration of individuality and self-expression. Eschewing overt branding, the frames feature discreet logos, allowing the wearer’s personal style to take center stage. The brand embraces unconventional shapes and bold color palettes, resulting in eyewear that is as unique as the individuals who wear them.
From the classic round silhouettes inspired by New Orleans’ cast-iron balconies to the daring mirrored lenses that reflect the city’s vibrant energy, KREWE offers a diverse range of styles to suit every personality.
A Commitment to Community and Sustainability
Beyond aesthetics, KREWE is deeply committed to social responsibility and sustainability. The brand’s Second Chance Program exemplifies this ethos by offering free repairs or replacements for damaged frames, ensuring longevity and reducing waste.
Furthermore, KREWE’s dedication to the community is evident through initiatives like the Krewe Foundation, which provides free prescription eyewear to disadvantaged high school students in New Orleans. By investing in the local community, KREWE reinforces its roots and fosters a culture of giving back.
Innovation Meets Active Lifestyle: KREWE Active
Recognizing the evolving needs of consumers, KREWE has expanded its offerings with the introduction of KREWE Active. This athleisure eyewear line combines style with sport-ready performance, featuring frames constructed from eco-friendly, ultra-lightweight materials. Designed for those with an active lifestyle, KREWE Active ensures that wearers don’t have to compromise on fashion or functionality.
Celebrity Endorsements and Global Recognition
KREWE’s distinctive designs have garnered attention from fashion enthusiasts and celebrities alike. Notably, Gigi Hadid and Zayn Malik have been spotted wearing KREWE sunglasses, showcasing the brand’s appeal across diverse audiences.
The brand’s commitment to excellence was further recognized when it became a runner-up in the CFDA/Vogue Fashion Fund, highlighting its influence and innovation within the fashion industry.
Explore KREWE’s Signature Collections
KREWE offers a curated selection of eyewear that embodies the brand’s dedication to craftsmanship and design.
Conclusion: Embrace Your Unique Style with KREWE
In a world where fashion often leans towards the conventional, KREWE stands out by celebrating the unconventional. With designs deeply rooted in the rich tapestry of New Orleans culture, a steadfast commitment to quality, and a heart for community, KREWE offers more than just eyewear—it offers a statement of individuality.
Elevate your style and experience the fusion of art, culture, and craftsmanship with KREWE.